Sunday, June 21, 2009

Stakeholders

 Host Organization

The host organization is the National Arts Council of Singapore who is the organizer of the Singapore Arts Festival. They have a key goal to which they wish to achieve by holding the festival.
 Host Community

The Host Community would be a diversified as the festival consisted of performances held in various places. Firstly, the Opening at the Marina Barrage, the host community would be the retail and F&B outlets that are located at the Marina Barrage and surrounding it. For the performances by Red, the host community would be those inside Vivocity as it was held outside Vivocity.

To lastly illustrate this concept, for the Closing ceremony at Yishun Central, the host community would be the residents as it is located near Housing & Development Board(HDB) estates. It would also include retail and F&B outlets located near the shopping mall near it as well. Basically, they are those who are affected by the festival’s impact.

 Participants and Spectators

For the art festival, it would be the audience that consisted of locals and tourists. The participants would be those who are performing the act, for instance the Opening was performed by La Compagnie Malabar, theatre extraordinaires from France. The participants for the RED event are the Stalker Theatre Company from Australia while the Closing was done by The World Famous, a company from United Kingdom.

 Co-workers

They consist of the event team that were assembled to carry out the event. This includes the volunteers, the cleaners for the various events, the personnel of the venues in which the festival was located in, the crews who are in charge of the lighting and the stage as well as the sound system. Basically they are the “back-stage” who complement and help the participants to effectively carry out the performance for the festival. They also include venue partners such as the National Park Board, SBS Transit and HDB.

 Media

The media are those who carried out the promotion for the festival and those who did write-up on the event. Channel 5 was the Official TV station for the event with Okto TV station supporting it. It also include print medias in form of brochures that are released by partners to the festival such as Sistic who featured the Singapore Art Festival 2009 on its brochures. It also includes the Internet, it include websites that intend to attract tourists and are featuring the Art Festival as a highlighted point to visit Singapore.

 Sponsors

Last but not least, the sponsors are divided into various categories of official, major, and sponsors.

The Official Sponsors are Channel 5 and Okto TV station, Coca Cola Light as the official and supporting TV station respectively, and the official beverage of the Art Festival.

Premier partners are Singapore Tourism Board, tote board, the Shaw Foundation as well as the University of Western Australia who is in partnership with the psb academy.

Major Sponsors are the Lee Foundation, PUB, SMRT, WingTai Asia, Raffles City, Vivocity, Hong Leong Foundation and the Urban Redevelopment Authority.

The Sponsors are, Yahoo!, Marina Mandarin Singapore, Starhub Cable Vision and the Singapore Chinese Chamber of Commerce and Industry.